Creating A Lasting Impression -
It’s What We Do
What can Aftershock Creative offer your business?
BIG IDEAS | CREATIVE SOLUTIONS | STRATEGIES THAT WORK
We immerse ourselves in our clients' businesses to get a complete understanding of their goals and the needs of their customers. Evaluating not just marketing goals, but the look, feel and tone of what image to project.
There is more to branding that designing a logo. It’s been said, “your brand is what people say about you when you’re not there.” It’s how people feel, and what they think of, when they hear your company name. Everything you do, everything you put out representing your company, affects your brand. While you can’t control it 100%, you can shape it.
At the same time, your logo and visual identity is important, and should define your business and scream who you are and what you do. From logo creation to brand standards to social media management, Aftershock will create your company's look with branding that is not only eye-catching, but is on point, authentic and consistent across all platforms.
We'll Help Your Brand With:
- logo design and brand packages (colour, type fonts, secondary logos)
- stationery packages (letterhead, business card, envelopes)
- brand standards guidelines
- website design
- social media graphics (Facebook Header, Profile Logos)
- social media management (Content Creation, Facebook, Instagram, etc.)
With so many choices, channels and platforms (traditional advertising, social media, online) it’s never been more important to have consistent, adaptable and strategic brand messaging.
As we find ourselves in an era of do-it-yourself design, overseas service offerings, and one-size-fits-all online design solutions, graphic design as a craft has never undergone such a full frontal assault. It’s been commoditized, and some would say, disrespected.
However this is a tremendous opportunity for business owners and marketing managers. Professional design that is well-strategized and expertly executed will always stand out.
Expert graphic design that is customized and completely proprietary to your brand gives your brand cachet, an identity, and PRESENCE.
Everyone wants their brand to stand out. Investing to do just that is money well spent.
WEBSITES & SOCIAL MEDIA
Creating and nurturing a brand’s online presence takes an ongoing commitment. Our team can help at any stage in this process. We can set you up with a plan and templates, and check in on your progress… or we can become an extension of your staff, working on ongoing planning, creating content and monitoring your social media channels.
Yes, it can all be a little overwhelming. Deciding which social media platforms best suit your brand, determining content direction and scheduling, and then executing and monitoring your online presence… it can all be a bit too much. But it is massively important, and we can help, whether in short bursts or long term.
We’ll help you to establish a social media personality that suits your brand. Creating and growing relationships with your current and future customers, and most importantly, carefully managing and growing brand awareness, is what we do.
Your long term success is everything to us!
PHOTOGRAPHY & VIDEO
Humans are very visual. It’s a fact.
For that reason, a good marketer knows “don’t just tell me, when you can SHOW me!” This makes professional photography and video services extremely valuable when selling your product or service, and the buying experience that comes with it.
We have an in-house studio suitable for product shoots, staff portraits and more. Our photographers and network of videographers can also work on location. We can also provide training, tips and advice on creating more professional self-shot photography and video when creating “quick and cheerful” content for social media content.
Because you always want to put your best foot (and face) forward.
Why do I need professional graphic design and marketing help?Professional graphic design and marketing should be viewed as an investment rather than as a cost. It is craftsmanship driven by research, science and data. In the long run, not only does enlisting the right professionals significantly elevate your brand over those who choose a “do-it-yourself” solution, it can also save you time and money by delivering your vision on time, on budget and on target. Your graphic designer and marketing partner will also be your communication expert, providing any print or online-ready files to advertisers or other suppliers, thereby avoiding any costly errors or delays due to incorrect file formats.
Will I have a project manager or one central contact?As a boutique agency, Aftershock prides itself on offering direct communication between the client and the people actually working on your job. Yes, you will have an assigned point person for your project or account. But this is someone directly involved in your project, not a junior account manager or customer service rep. We streamline the process to the client’s benefit, and to ensure the best results and the best value. At Aftershock there is no three or four steps of navigating through middle-men. The people you talk to know you, your brand, and your industry... because they are working hands-on with your project.
What are your expectations for me as a client?There are two things you must bring to the table to be an Aftershock client… Honesty and availability. We will always be honest with you, even if it may sometimes hurt a bit. It's for your own good. And we insist on receiving honest, forthright feedback in return. To make your project run as smoothly as possible, meet deadlines, and provide maximum value, a timely line of communication between you as the client, and us as your creative supplier, is critical. We will always go above and beyond to meet deadlines, and all we ask is that the client provide prompt and well-articulated feedback and answers when required, to maintain momentum and forward progress for timely completion.
Do you work in-house or outsource your projects?The vast majority of our work is done by our core staff, working either in-house or remotely from their own home offices. When necessary, Aftershock may engage highly qualified freelance professionals for specific tasks to ensure the client gets the best person for the job. Aftershock’s stable of established freelancers have been properly vetted and chosen for their abilities and a shared client-first philosophy. Aftershock DOES NOT farm out projects to designers, writers, programmers or video editors from all corners of the globe, who may be temptingly cheap to clients, but know nothing of the client’s market, defining brand characteristics, or nuances of their market segment.
What can I expect to receive at the completion of a job?Depending on your job requirements, we deliver all final approved files or send you any final electronic files as discussed in your initial project estimate. Working files are not provided, unless specifically requested. Upon payment of final invoicing, and maintaining an account in good standing, the copyright of work produced is the property of the client.
Do you keep my designs on file?Yes, all day-to-day work resides on our own proprietary server and is backed up regularly as part of our automated daily processes. Also, when a job is completed, we archive your job’s files to two separate destinations, free of charge, as a service to you. That way, if at a later date you need any further updates or to cherry pick components of work previously done for a new project, we have all previous files a few clicks away. Should the client request working files to be forwarded to them for their own stewardship at a later date, Aftershock will provide an estimate for file retrieval, prep and forwarding to the client’s chosen destination.